Your Web Pages

►       Web Page Content

Content is why your visitors are coming to your Web page. Content can be text or images (or both) and includes the written descriptions that make your visitors want to navigate around your Web site. An important part of your content are the titles of each page; the page title is your main tool to attract new visitors from search listings and to help them locate the specific pages that they need.

►       Web Page Style

The style is how the webpage will look to your visitors. Style is usually defined by the CSS [Cascading Style Sheet], and determines how your web pages will be displayed.

►       Web Page Actions

This means the underlying code of a Web page that makes the page do something. It includes the JavaScript and any PHP or CGI scripts that take action when your visitor arrives at your web page or clicks something.

 

►       Web Page Navigation

Navigation includes all of the above (content/style/actions). Here is where the importance of page titles comes into play. Where possible, use as your navigation title one or two of the most salient information-carrying words that describe the specifics of what users will find on that page.